Simply because hard as it might be, although letting travel of your web-site designing concepts and bukitpoolvillas.com listening to the customer might actually be of advantage in the long run.
I know what you are saying, you’ve been in the web designing organization long enough to discover what performs and wont doesn’t, what would my own customer know? Well following approaching web development in the same manner, I have unfortunately had no various other choice but to give in to my ideal laid programs and adhere to the wants of my personal customers.
Building of good websites usually means which it has to be appealing to the eye, as well as being fully functioning just for Search Engine rewards, but in the long run it must display professionalism for the business showed.
Complying with W3C Standards (W3C Markup Acceptance Service) pertaining to both CODE and CSS validation can be paramount to good design and style and development (but not essential for good Google PR, I will discuss in later posts), so when making we prefer to use starting HTML format and CSS text font like Tahoma 11pt, to make neat set up text and nice webpage image designs.
I will list some cases of exactly where letting move has rewards for each party involved and how in some situations actually triggered little or no web site traffic for the web page.
Case Study 1 ) Architectural Company flash and font is important
Our customer wanted the usage of Flash factors to display a couple of architecture photos with a nice fade between images and changes to initial CSS Typeface used Tahoma 11pt font and replaced with Century Gothic 11pt, which is used in all their very own logos and architecture design work.
As a general rule would know sneaking in Flash documents into your website results in W3C Validation undefined source failing, thus manifestation the site Incorrect Markup. After explaining this, the customer thought the need to possess a graphical show style photograph far outweighed the importance of quality valid HTML Transitional Markup. To them the appearance and notion of their website to their customers was a lot more advantageous than complying with the W3C.
In addition , they will wanted the use of the Century Medieval font instead of Tahoma. By design Century Gothic contains a much larger font height than Tahoma and when used elevated the webpage height bigger than when using Tahoma thus causing the site exhibiting with scroll bars when view below 1024 a 768 image resolution, where previously it fitted in the whole web page perfectly.
Ultimately the customer accomplished the desired affects they dreamed of and in the end it is the customer who definitely knows best.
Case Study 2 . Package supplier becomes boxed in
Our customer had started out a new organization supplying cardboard boxes designed for moving and packing. They wanted a straightforward site with heavy graphic image elements and little if any text at the home page.
Explaining to the customer the role of text depending search engines benefits and that having no legible text for the home page would limit the visibility, they will choose design and style over benefits. Why you could ask could a company limit their likelihood of being found on search engines? Well the question continue to burns with us too, but since mentioned earlier the customer constantly knows best and the decision was only theirs to produce.
Their philosophy was straightforward, their website was purely to be applied as a reference guide but not the source of extra business, as their marketing strategies would be enough to garner constant business.
To this day I still wonder so why they limited their marketability and in particular their website which is definitely online and can be searched constantly of the day.
So in summary the best laid ideas of mice and men (well in such a case web designers) can be a complete waste of good management while what I possess stated every along that your customer always knows greatest and in the end they are the types paying for the service consequently sometimes it is very best to put together your guns and acknowledge defeat.