Mainly because hard as it might be, nevertheless letting move of your website designing tips and hearing the customer may actually be of advantage in the long run.
I know what you are saying, you have been in the web designing business long enough to discover what works and wont doesn’t, what would my customer know? Well after approaching website development in the same manner, I have unfortunately possessed no other choice but to give in to my finest laid programs and adhere to the wants of my personal customers.
Development of good websites usually means that it has to be appealing to the eye, and being totally functioning meant for Search Engine rewards, but ultimately it must screen professionalism just for the business represented.
Making sure that you comply with W3C Standards (W3C Markup Validation Service) meant for both HTML CODE and CSS validation is certainly paramount to good design and style and encoding (but not necessary for good Google PR, Let me discuss in later posts), so when making we want to use bottom HTML formatting and CSS text font like Tahoma 11pt, to build neat set up text and nice webpage image layouts.
I will list some cases of exactly where letting go has basthotan.com.my rewards for each party involved and exactly how in some conditions actually triggered little or no website traffic for the site.
Case Study 1 ) Architectural Firm flash and font concerns
Our buyer wanted the usage of Flash factors to display a couple of architecture pictures with a attractive fade among images and changes to main CSS Typeface used Tahoma 11pt font and replaced with Century Medieval 11pt, that is used in all their very own logos and architecture style work.
Because so many would know embedding Flash documents into your webpage results in W3C Validation undefined source inability, thus object rendering the site Invalid Markup. After explaining this, the customer sensed the need to have a very good graphical expensive style impression far outweighed the importance of quality valid HTML Transition Markup. To them the appearance and belief of their site to their buyers was a lot more advantageous than complying with the W3C.
In addition , that they wanted the use of the Century Gothic font instead of Tahoma. Simply by design 100 years Gothic includes a much larger typeface height than Tahoma and once used increased the site height bigger than when using Tahoma thus leading to the site featuring with scroll bars when ever view below 1024 by 768 quality, where recently it fitted in the whole site perfectly.
Worth the customer obtained the desired impacts they dreamed of and inevitably it is the buyer who generally knows very best.
Case Study 2 . Field supplier turns into boxed in
Our client had started out a new business supplying cardboard boxes boxes to get moving and packing. That they wanted a basic site with heavy graphical image components and little if any text for the home page.
Explaining to the customer the role of text based upon search engines results and that having no understandable text within the home page might limit their very own visibility, that they choose design and style over effects. Why you might ask might a company limit their likelihood of being found on search engines? Well the question continue to burns around too, but since mentioned before the customer generally knows finest and the decision was only theirs to create.
Their philosophy was simple, their website was merely to be used as a reference point guide but not the source more business, his or her marketing strategies can be enough to garner consistent business.
Today I still wonder how come they limited their marketability and in particular their website which is definitely online and could be searched at all times of the day.
Thus in summary the best laid programs of rats and men (well in this case web designers) can be a utter waste great management for the reason that what I contain stated almost all along the fact that customer at all times knows finest and ultimately they are the types paying for the service hence sometimes it has best to lay down your guns and acknowledge defeat.